How ITV won back Sir Trevor McDonald

IVT won back Sir Trevor after his contract with the ITV finished. As a key figure in introducing 'back to basics' style policies of newsreading, he has been a key figure of ITV news but h has agreed only to work for a limited time until News at 10 comes through.

"Despite the expense of luring Sir Trevor back, ITV chiefs consider it worthwhile if it helps the network's negotiations with Ofcom to get rid of contract rights renewal, the advertising airtime trading mechanism that has been blamed for exacerbating the broadcaster's revenue decline."