Reuters to sell Guardian US ads

Reuters has struck a deal with the Guardian to sell online ads to the US.

This will mean:

• ads will be seen by around five million US-based web users that visit the Guardian.co.uk website each month.
• Guardian furthers its ambition in becomming a 'global brand'

The Guardian's US online advertising sales business was previously handled by the ValueClick network. But Reuters is a better choice because for targetting 'high value' adverstising that might turn into sponsership deals later.

Targeting the valuable business sector - the Guardian web inventory willbe put on Reuters.com and Reuters Affiliate Network. (the affluent business professionals)

All part of targeting America; the Guardian American website is another US addition aimed at North American users.

Latest ABC results (december):

The Sun - under 3m

• In December the Sun sold an average of 2,985,672 copies each day, a 1.42% fall compared with the same month in 2006

The Mirror -under 1.5m

• An average of 1,494,114 copies a day.

The Daily Mail

• Steady year, a fall of 0.72% on November