Reuters to sell Guardian US ads

Reuters has struck a deal with the Guardian to sell online ads to the US.

This will mean:

• ads will be seen by around five million US-based web users that visit the Guardian.co.uk website each month.
• Guardian furthers its ambition in becomming a 'global brand'

The Guardian's US online advertising sales business was previously handled by the ValueClick network. But Reuters is a better choice because for targetting 'high value' adverstising that might turn into sponsership deals later.

Targeting the valuable business sector - the Guardian web inventory willbe put on Reuters.com and Reuters Affiliate Network. (the affluent business professionals)

All part of targeting America; the Guardian American website is another US addition aimed at North American users.