Double trouble for Virgin and Sky ads.

The ADA had a go at both Sky and Virgin Media for their misleading interpretations of their adverts.

Virgin's problem was with its "superfast" broadband internet that claimed to be 4 times faster than that of its competitors. The ADA recieved several complaints about the validity of the "superfast" internet connection to which Virgin replied by stating that their ad's noramlly phrase that as "up to" but some ad's overlooked this factor. The "4 times faster£ comparison was also tampered with seeing as one of their competitors had an extremely low internet connection speed that brought the whole average down.

Sky = "Sky Anytime" and not making it clear that this offer was only open to customers already with Sky.

I chose this article because it highlights the power of words and phrasing in advertising. A simple mistake like the implication of phrases, implicity rather than explicitly can cause much mayhem. It is good to see that in all cases, the ADA found in favour of the complaints.